Developed by “America’s Veterinarian”, Dr. Marty Becker, the Fear Free initiative aims to “take the ‘pet’ out of ‘petrified’” and promotes considerate approach and gentle control techniques used in calming environments. Utilization of Fear Free methods and protocols leads to reduction or removal of anxiety triggers, which creates an experience that is rewarding and safer for all involved, including petes, their owners, and veterinary health care teams. The end result? Calmer, more accepting patients and better veterinary care.
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